Animated film
2018
A tactile-driven story of the sensation and physical perception of Adidas Warp Knit Seamless technology.
Created for Adidas Women and commissioned by Clubhouse, Warpknit depicts the Seamless technology ranging from an abstracted micro level to a physical sense of reality of the garments.
The film’s approach intends to synthesise the material technology with the human experience it gives the wearer, by providing imaginatively scientific elements with realistic textures and movement.
Abstract storytelling through animation was combined with garment animation software to create bespoke scenes with a ‘digital body’, representing the true qualities of the garment.
Warpknit was launched by Adidas Women on their social channels.
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Concept & Direction
Lucy Hardcastle Studio
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Animation, Prod. & Type
Rokabye
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Garment Animator
Catherine Taylor
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Creative Consultant
Laura Vent
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Sound Design
James Kelly
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Agency
Clubhouse
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