Approach & Themes of Design

We subscribe to a radical use of the senses, challenging them through design in order to produce emotive and transformative responses from the viewer.

Our intention is to explore virtual and material forms of visual communication through principles of sensuous innovation in order to create a human-focused design language, intended for our digital future.

Suspended Realities & Physical Illusions

We intend to continually challenge our audience’s definition and perception of reality, blurring the boundaries between ‘real’ and rendered. Our practice has a sense of fluid reality and physics, coined as a ‘licking the screen’ sensation, expressing the impossibility and beauty of material form, both physical and digital.

User-lead Experiences

We believe in creating transformative moments in both physical and digital spaces through considered user journeys, where the intended outcome is as much influenced by the user’s involvement as it is through our design.

Poetic Data Visualisation

A key part of the studio’s development is expanding on emerging methods of communicating and providing knowledge extracted from data, to ultimately visualise in a way that speaks to humanistic storytelling. 

Speculative Materialism

Material exploration is deeply important to the studio’s research.
As humans we have a natural curiosity to play with malleable materials, unlocking an intuitive child-like way of learning. We consider all materials, tangible and intangible, as layers of information that are individually displayed and organised for our senses. 

Digital Craftsmanship

Fusing craft and technology creates a new narrative of human connection, our practice provides access to the digital craftsman. We believe digital makers and developers are the new wave of crafts people, weaving the principles of craftsmanship into these fields.

Methodical Innovation

We recognise that innovation within technological design does not solely emerge from the new, but also from a realignment, or reapplication of pre-existing tools and knowledge. 

Inclusionary Awareness

We believe that the core principles of moral design include inclusivity, accessibility and providing frameworks for learning and knowledge transfer.
Collaborations between ourselves and academic, scientific or research-lead institutions are of particular value in order to fulfil these for our audience.