Animated film & installation
London 2017
A fusion of craft and technology represented in digital moving image.
Commissioned by Blacks Visual, Conflate exists as a moving digital painting, originally exhibited across three screens with the aim to communicate how technology can be used to reconnect with the senses.
Intended to represent Blacks Visual’s own identity, the imagery represents the refined and unrefined craft processes that are intrinsic to their in-house resources.
Conflate was developed as an anti-thesis to what already existed in the commercial digital space, specifically within visual merchandising, with a meditative and tranquil rhythm.
Conflate was displayed at the VM And Display Show in London 2017.
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Concept, Dir. & Prod.
Lucy Hardcastle Studio
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Animation
Greg McCarron-Shipman
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