Future of Beauty

Cellule Studio x Helena Rubinstein

PUBLIC INSTALLATION

2022

A symbolic representation of beauty through responsive particles.

Created by Cellule Studio, Future of Beauty is an interactive installation exhibited in Shanghai to celebrate Helena Rubinstein’s 120th anniversary. 

The installation aimed to showcase the brand's scientific development and innovation around the concept of cellular regeneration.

We provided motion and visual consultation for a series of interactive experiences, involving virtual humans, real-time rendering, particle simulations and scenography. 

A key piece of the installation was the interactive floor, combining golden layered particles and mist-like colour aimed to represent the precision, lightness and science of the beauty brand’s products.

The system combined tracking with real-time responsive particles, allowing the user to reactively sweep and glide across the space. 

‘Your Future Powers’ showcased a bespoke virtual human, which involved face tracking and interactive lighting to provide a ‘magic mirror-like’ experience. 

This symbolic approach to our future selves allowed visitors to witness particle convergence and cellular regeneration through a virtual alter-ego. 

Future of Beauty was exhibited by Helena Rubinstein in Shanghai, 2022.

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