Animated film
2018
A visual story of mercurial inception and transformation.
Created for Divel Italia and commissioned by Socialrise, Metamorphosis is a short film used as part of Divel Italia’s rebranded identity, depicting the adaptive qualities of the Aurora 4D lens product.
The film provides an abstract interpretation of the Aurora 4D lens, building imaginative processes and metaphorical formations around the product.
Metamorphosis was launched on the Divel Italia website and online channels.
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Concept, Dir. & Prod.
Lucy Hardcastle Studio
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Animation
Greg McCarron-Shipman
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