STILL & MOVING IMAGE
2023
An extensive visual story representing inter-connection, patterns and dynamism.
Commissioned by Pulsar Platform as visual elements for their new identity, Constellation Series provides symbolic meaning to Pulsar’s insight engine and data analysis.
Intended as a series of scenes based on various metaphors and characteristics of Pulsar’s brand, each scene transforms through movement that represents information shifting from organised to organic patterns and behavioural patterns on a large community scale.
Key symbols within the scenes are clusters of objects, prism-like shapes, dense structures and waves.
The outcome is a diverse collection of unexpectedly playful imagery that co-exist within the many industries and formats that Pulsar supports.
constellation
Diverse forms represent a constellation of communities that interconnect with one another.
The interconnections progress into a cross-pollination, as the forms collide with one another triggering visual changes.
![](https://lucyhardcastle.com/wp-content/uploads/2023/09/Constellation_A_1306.png)
prism
Driven by the concept of audiences and communities existing as a prism, with data insights creating varied articulations of light.
These prisms are magnetically drawn to one another, forming a geometric shape of continuous evolution that recalculates and regenerates patterns while refracting light.
![](https://lucyhardcastle.com/wp-content/uploads/2023/09/Prism_A_Blue_300dpi.png)
RIPTIDE
Based on the idea of waves as a symbol for continuity and organic patterns, Riptide references both water waves and the spontaneity of glass-blowing that forms its own ripples and undulating movement.
![](https://lucyhardcastle.com/wp-content/uploads/2023/09/Riptide_2_300dpi.png)
![](https://lucyhardcastle.com/wp-content/uploads/2023/09/Riptide_1_300dpi.png)
CURVE
These organic layers visualise data as a positive force, with constant activity happening beneath the surface.
From the audience’s perspective, we witness the change from organised to curved.
![](https://lucyhardcastle.com/wp-content/uploads/2023/09/Curve_A_300dpi.png)
![](https://lucyhardcastle.com/wp-content/uploads/2023/09/Curve_B_300dpi.png)
WAVE
These linear shapes symbolise the Pulsar engine that can transform insight into measured impact.
The waves of pattern change from randomised or organised, displaying the importance of dynamism.
![](https://lucyhardcastle.com/wp-content/uploads/2023/09/Wave_A_1306.png)
![](https://lucyhardcastle.com/wp-content/uploads/2023/09/Wave_B_1_1306.png)
Constellation series is a key element of Pulsar’s visual identity, having been applied across all platforms both digital and OOH, spanning from conferences to podcasts.
See the Pulsar Platform website here.
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Concept, Dir. & Prod.
Lucy Hardcastle Studio
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3D Design
Thomas Rawle / Thiing Studios
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