ANIMATED FILMS & STILLS
2025
A playfully fluid depiction of safety technology and innovation.
Created as part of Sweet Protections Not Just Pink campaign, our series of animated films showcased the limited edition Trooper helmet's journey to becoming Candy Pink.


Through various CGI motion and simulation techniques we extracted, elevated and visualised the helmets individual safety technologies, before witnessing the helmet boldly plunge through liquid paint.
Playfully transforming the headgear from black to an unexpected Candy Pink.


The liquid simulations were able to manipulate real-world physics, speed and viscosity in order to create visceral reactions while controlling the aesthetic.
This ranged from the helmet bursting upwards through a sheet of liquid to smoothly flowing over the helmet in a vertical falling motion, and maintaining thickness, clinging to the helmets silhouette.


Commissioned by creative agency No More Parachutes, our aim was to find a balance between technical communication and impactful engagement.
By combining refined ranges of motion and detailed textures, we emphasised the product's physical qualities and covetability.

The Not Just Pink campaign went live in early 2025, both online and in-store.
The limited edition Trooper helmet sold out within days of launching.
Watch the films in full here.
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Motion Director
Lucy Hardcastle Studio
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3D Design & Sound
Thomas Rawle / Thiing Studios
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Creative Agency
No More Parachutes
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Project Manager
Laura Vent
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